Philippa Crosthwaite

For professional athletes, the game eventually ends, often prematurely due to injury. While your physical stats might be the focus today, your personal brand - the public manifestation of your reputation - is what will sustain your career long after you leave the field.

The Brand Bar's campaign for the Reclink Australia Game Changer Games, which ran from July 30 to October 3, delivered strong engagement and awareness on both LinkedIn and Instagram with a summary of the key highlights and successful metrics:

When Bhavi Devchand, professional cricketer and founder of The Inside Edge Project, approached us to refine her brand presence, the mission was clear: to bring her authentic story, purpose and impact to life. Bhavi’s work sits at the intersection of sport, psychology, and culture and her brand needed to reflect that complexity and depth.