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Case Study: Reclink Game Changer Games
- Philippa Crosthwaite
- 7 days ago
- 2 min read
The Brand Bar's campaign for the Reclink Australia Game Changer Games, which ran from July 30 to October 3, delivered strong engagement and awareness on both LinkedIn and Instagram with a summary of the key highlights and successful metrics:
🏆 Campaign Highlights & Key Metrics
Goal Alignment: The campaign successfully captured the event's energy and community spirit while amplifying Reclink's mission to create inclusive, life-changing opportunities through sport.
Authentic Storytelling: Content celebrating real people, gratitude, and shared purpose consistently resonated with the audience, proving that authentic storytelling drives connection. Posts featuring participants, community leaders, and moments of appreciation were the most successful.
Video Dominance: Video-led content performed strongly across platforms, confirming it as the most effective format:
Instagram: Reels drove 65.3% of the engagement.
LinkedIn: The campaign included 9 video posts, achieving a total of 2,343 video views.
📈 Platform Specific Success
Impressions: Over 10,000+ impressions were achieved.
Engagement Rate (ER): The average engagement rate was 3.03%, peaking at 13.43% during the event week on September 17, 2025.
Profile Activity: Profile activity increased by 50% compared to the prior period (May 25 - July 29).
Want to learn more about how we can help your organisation? We specialise in helping sports, events, and purpose-driven businesses leverage their brand power to drive commercial outcomes, build community, and create lasting impact. Our key services include:
Reach out to Adam Crosthwaite to discuss your unique challenges and opportunities: adam@thebrandbar.com.au |