We completed Instagram Broadcast Channel Training with the partnership team at Meta last week and can't wait to share everything we know about this reasonably new feature to Instagram.
What is it?
Instagram Broadcast Channels allows users to create a broadcast channel where they can share live videos and content with their followers. The live videos are broadcasted in real-time and can be viewed by anyone who has access to the broadcast channel.
If you are an Instagram user, you can use this feature to connect with your followers in a more personal way. You can share your thoughts and ideas with them, answer their questions, and even conduct live Q&A sessions. Instagram Broadcast Channels are also a great way to promote your brand or business on the platform and content that isn't on your feed.
Benefits
Increased engagement: Live videos tend to generate higher engagement rates compared to pre-recorded content. By using Instagram Broadcast Channels, you can increase engagement with your followers and build a stronger connection with them.
Real-time feedback: Instagram Broadcast Channels offer real-time feedback from your followers. You can see their comments and respond to them live, which can help you improve your content and offerings.
Reach a broader audience: Instagram Broadcast Channels allow you to reach a broader audience beyond your existing followers. Your live video can be discovered by people who are interested in your niche or industry, which can help you increase your reach and brand awareness.
Who are Instagram Broadcast Channels good for?
Instagram "Creators" - you can create a broadcast channel to share messages like announcements, behind-the-scenes content and event details, or upcoming collaborations with your followers.
Features
Broadcast to a select group: Instagram Broadcast Channels allows you to select a group of people to share your live video with. This feature is perfect for sharing exclusive content with a select group of people, such as friends, family, or business associates.
No public access: Unlike regular Instagram live videos, Instagram Broadcast Channels are not publicly accessible. This means that only the people you have selected can view the live video, making it a more private and exclusive experience.
Easy to set up: Setting up an Instagram Broadcast Channel is simple and easy. You can start by creating a list of people you want to share the live video with, and then choose the Broadcast option from the Instagram Stories camera. From there, you can select the people you want to share the video with and start broadcasting.
Interactive features: Instagram Broadcast Channels also come with a range of interactive features, including the ability to like and comment on the live video. This creates a more engaging and interactive experience for viewers, and allows them to feel more connected to the content being shared.
Analytics: Instagram Broadcast Channels also come with analytics that allow you to see how many people viewed your live video, how long they watched it for, and how many likes and comments you received. This data can be used to improve future broadcasts and create more engaging content.
Examples:
If you aren't already, make sure you're following @Mosseri on IG, he's the head of Instagram and has a great Broadcast channel with IG updates, tips, tricks and announcements about all things Meta!
Austin Sprinz, Content Creator: Follow @austin_sprinz
Chloe Kim, Two-time Olympic gold medalist snowboarder: Follow @chloekim
David Allen, Content Creator: Follow @totouchanemu
FaZe Rug, Content Creator: Follow @fazerug
Things to note:
Instagram Broadcast Channels are only available to you if you have a Creator Account with more than 5k followers at this time.
Instagram are currently rolling out a paid subscription offering to their US users that will hopefully reach Australian shores soon!
Are Instagram Broadcast Channels right for you?
We are a full-service marketing and communications agency and understand time is a valuable resource. We can do a full marketing review of your strategy on your behalf and make necessary recommendations for you to achieve your goals.
We can even implement it on your behalf via a project or monthly retainer arrangement, book a FREE Discovery session and let's chat today at hello@thebrandbar.com.au.
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Written by Philippa Crosthwaite
The Brand Bar Pty Ltd