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Welcome To 2024: A Message From Our CEO

A man talking into a podcast microphone, he is wearing a beige cap and navy jumper.
Adam Crosthwaite, Co-Founder & CEO of The Brand Bar

To our Brand Bar Family, welcome to 2024. 


I wanted to take a moment to share some various business updates and how 2024 is already shaping up.


First of February we welcomed Jess Poulter into the team, we are so excited as Jess has been a subcontractor to The Brand Bar (TBB) for some time now so to bring her into the group is exciting. Jess is a superstar and we can't wait to get to work.

Already in the new year, we bring on The Payroll Collective and we can’t wait to help them launch their strategies into the marketplace. We have started work with Studio 72 a luxury design company out of NSW doing amazing work and breaking new territory in home design. Watch this space as we will bring you some of the amazing work Richard and the team come up with. 


In January we pulled off two events across two huge superstars with Tom Brady and Glenn Maxwell

We started with Catch Max and the million dollar catch at the MCG. The mountain of work and content created for this project has been outstanding. We keep pushing down this new media avenue that we are involved in and learning as we continue to position ourselves as an agency doing ground breaking things and building fan communities. Congratulations Ben Tippett and Chris Flintoft on the start of what is an exciting venture.


The Tom Brady event happened in Brisbane and a huge congratulations to Andrew Walton and STWS on this incredible achievement on bringing the world’s best American football player ever to Australia. And the issues and concerns dealt with to create this event in Brisbane has been super impressive. Well done to the whole team involved in making this happen and getting as many people into the room as we did. This is the start of The Brand Bar Events and I am excited to see what’s ahead.

A group of ten people huddled together smiling at the camera.
The Brand Bar team with Tom Brady in Brisbane.

It’s been an exciting month for our very own in-house journalist Will Faulkner showing off his talents working with Channel 9 on the Australian Open. Will smashed late nights and content into the early hours of the night to make sure we all stayed up to date with the mixed doubles and what Nick Kyrios was talking rubbish about. 


As we build into 2024 we continue to expand and grow into new businesses and new markets. 2024 will no doubt be another huge year for the team at The Brand Bar as we settle into our new home at ECLAT in Hawthorn. Come see us or reach out any time to the team as we continue to build brands into the new year. 



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