top of page

7 Father's Day Marketing Campaign Ideas




An image of Adam Crosthwaite smiling at the camera

The #DadLife here! Have you put together your Father's Day Marketing Strategy? You should be starting NOW!


If you're looking to create a successful Father's Day marketing campaign, it's important to consider what your target audience is looking for. We've put together 7 Father's Day marketing campaign ideas to help you get started.


7 Father's Day Marketing Campaign Ideas you can implement now:


An image of Adam Crosthwaite holding his daughter, Not
Adam Crosthwaite with his daughter, Noa.

#1 Highlight products or services that are popular with dad's


Consider your service and product offering and what would appeal most to Dad's.


#2 Offer special discounts or promotions to dad's


Think about offering buy-one-get one free, free shipping, anything to add value or offers targeted specifically to Dad's to get them in your venue on the day.


#3 Socials


Feature dad's with their kids and the special bond between father's and children, even play off the humour of parenting using a hashtag like #DadLife and encourage followers to engage.


#4 Host a giveaway


Host a Father's Day giveaway on social media to boost your following with a follow and tag to win competition. Boost engagement by getting your followers to share photos or stories about their dad's to win a prize.


#5 Leverage partners


Partner with other businesses or influencers to create a Father's Day gift guide featuring your products alongside complimentary offerings.


#6 Gift wrapping and personalised messaging


Offer gift wrapping or personalised messages for Father's Day purchases, making it easy for shoppers to send a thoughtful gift to their dads.


#7 Charity campaign


Consider a charity campaign that donates a portion of Father's day sales to a cause that supports father's and families to help goodwill and drive sales.


Who is The Brand Bar?


We are a full-service marketing and communications agency and understand time is a valuable resource. We can do a full marketing review of your strategy on your behalf and make necessary recommendations for you to achieve your goals.


We can even implement it on your behalf via a project or monthly retainer arrangement, book a FREE Discovery session and let's chat today at hello@thebrandbar.com.au.


Subscribe to The Alliance by The Brand Bar


Sharing what we know, to help your business grow. Get ahead with all the latest marketing, branding and social media news, strategy tips and industry insights delivered straight to your inbox, subscribe here.


The Brand Bar logo overlayed on a navy square

Written by Adam Crosthwaite

The Brand Bar Pty Ltd


Phone: +61 434 523 034



bottom of page