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7 Father's Day Marketing Campaign Ideas

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The #DadLife here! Have you put together your Father's Day Marketing Strategy? You should be starting NOW!

If you're looking to create a successful Father's Day marketing campaign, it's important to consider what your target audience is looking for. We've put together 7 Father's Day marketing campaign ideas to help you get started.

7 Father's Day Marketing Campaign Ideas you can implement now:

An image of Adam Crosthwaite holding his daughter, Not
Adam Crosthwaite with his daughter, Noa.

#1 Highlight products or services that are popular with dad's

Consider your service and product offering and what would appeal most to Dad's.

#2 Offer special discounts or promotions to dad's

Think about offering buy-one-get one free, free shipping, anything to add value or offers targeted specifically to Dad's to get them in your venue on the day.

#3 Socials

Feature dad's with their kids and the special bond between father's and children, even play off the humour of parenting using a hashtag like #DadLife and encourage followers to engage.

#4 Host a giveaway

Host a Father's Day giveaway on social media to boost your following with a follow and tag to win competition. Boost engagement by getting your followers to share photos or stories about their dad's to win a prize.

#5 Leverage partners

Partner with other businesses or influencers to create a Father's Day gift guide featuring your products alongside complimentary offerings.

#6 Gift wrapping and personalised messaging

Offer gift wrapping or personalised messages for Father's Day purchases, making it easy for shoppers to send a thoughtful gift to their dads.

#7 Charity campaign

Consider a charity campaign that donates a portion of Father's day sales to a cause that supports father's and families to help goodwill and drive sales.

Who is The Brand Bar?

We are a full-service marketing and communications agency and understand time is a valuable resource. We can do a full marketing review of your strategy on your behalf and make necessary recommendations for you to achieve your goals.

We can even implement it on your behalf via a project or monthly retainer arrangement, book a FREE Discovery session and let's chat today at

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Written by Adam Crosthwaite

The Brand Bar Pty Ltd

Phone: +61 434 523 034

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