As we know, the Super Bowl is one of the most talked-about events of the year, and every year, some of the most creative and memorable advertisements are featured during the big game. According to recent reports, over 100 million people watched the Super Bowl in 2020, making it one of the most popular events of the year.
So what kind of cost are we looking at to have an advert run during Super Bowl? It isn't cheap! According to AdAge, the average cost of a 30-second ad during Super Bowl LIV in 2020 was 5.6 million dollars. Additionally, the average cost of a 30-second ad has increased by 81.6% since 2010!
With that in mind, as marketers, we love watching the adverts that feature!
We’ve done a wrap up of some of the best ads campaigns in recent memory. Each of these campaigns topped our list because they used clever storytelling techniques to engage viewers and make a lasting impressions, come down memory lane with us and check them out below.
1. Budweiser's "Lost Dog" (2015):
This heartwarming commercial featured a lost puppy and his loyal Clydesdale horse companion. It was a charming and memorable ad that made viewers laugh and cry.
2. Apple's "1984" (1984)
This iconic ad introduced the revolutionary Macintosh computer and featured a woman running through a dystopian landscape, ultimately smashing a giant screen used to brainwash citizens.
2. Coca-Cola's "Mean Joe Greene" (1980)
This commercial featured a young boy offering a Coke to an injured and grumpy football player. In the end, the player softens and gives the boy his autograph.
3. Victoria's Secret (1999)
Mind the quality of the above clip and everything they have done wrong in their recent marketing efforts over the last 10 years but their power of influence during their time was unmatched. Their 1999 ad was one of the first ads to show the power of a TV-Web tie-in. It lured more than a million people (a big number back then) to the fashion show site causing it to CRASH!
4. Avocados From Mexico's "First Draft Ever" (2016)
This hilarious commercial featured a humorous take on the NFL draft, with avocados being the "chosen" selection.
5. Doritos' "Crash the Super Bowl" (20
This ad featured a man sneaking snacks from the fridge while a bull ran rampant in the house. It was a great example of the Doritos brand and was the first of many successful "Crash the Super Bowl" commercials.
Did you draw any inspiration from the above?
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Written by Philippa Crosthwaite
The Brand Bar Pty Ltd
Phone: +61 433 092 611