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Co-Founder Update: International Women's Day Edition March 2024

Updated: Mar 7

As we approach International Women's Day, I wanted to take a moment to reflect on the importance of this day and share with you how it resonates with our company values here at The Brand Bar.

A women posting for a portrait photo. She has blonde hair tied up and is wearing a black t-shirt and beige pants.
Philippa Crosthwaite, Co-Found & Creative Director of The Brand Bar.

Co-Founder Update: International Women's Day Edition March 2024

International Women's Day (IWD) is not just a day to celebrate the achievements of women; it's a global call to action for gender equality and inclusion. As a female leader, I am deeply passionate about championing diversity and empowering women in the workplace and beyond.

At The Brand Bar, we believe in the power of diversity to drive innovation, creativity, and success. We are committed to creating an environment where everyone, regardless of gender, has the opportunity to thrive and succeed. From our leadership team to every member of our workforce, we celebrate the unique perspectives and contributions that women bring to the table.

This IWD, we invite you to join us in celebrating the women in your organisation and beyond. Let's recognise their achievements, amplify their voices, and work together to create a more inclusive and equitable world for all.

This month we caught up with some of the women we work with who inspire us to share their stories and journey’s to celebrate their achievements.

Visit our website to hear about how:

  • Merrily Hunter started and grew energy efficiency solutions company, MAC Trade Services, a company that has over 40 staff across Australia, to provide holistic energy management solutions via training, consulting and trade based electrification upgrades to homes and businesses using government incentives.

  • How Hayley Batson started as a Registered Nurse and now owns 4 cosmetic clinics in Adelaide with a team of over 20 staff in Medicine Of Cosmetics - Read here.

  • How Shana Kent saw a gap in the interactive hospitality and entertainment industry and developed Tricky Wicket. Read here.

  • How Payroll Specialist, Natalee Leach started The Payroll Collective. Read here.

This month, we’ve welcomed VetChat, a company that provides pet owners 24/7 access to Vets in helping them set up their email marketing programs and work flows, we’ll be sharing a case study on this later this month. 

We were very excited to be asked to collaborate with Eclat and Penfolds for content production when they hosted their masterclass at their Camberwell location in late February, check out our socials as we share the final product of the experience.

We’ve also just launched The Property Growth Co website and social media platforms this month, stay tuned as we share more across out platforms. 

Finally, we’re very excited (and sad) to share, Will Faulkner is leaving us to take on his dream position with Fox Footy at Fox Sports as an in-house journalist. Will has worked with us over the past year as an active and passionate member of The Brand Bar team helping us execute content and journalistic tasks like producing podcasts and writing articles. We wish Will the best on his next endeavours.


Who is The Brand Bar?

We are a full-service marketing and communications agency and understand time is a valuable resource. We can do a full marketing review of your strategy on your behalf and make necessary recommendations for you to achieve your goals.

We can even implement it on your behalf via a project or monthly retainer arrangement, book a FREE Discovery session and let's chat today at

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The Brand Bar Pty Ltd

+61 433 092 611


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