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How brands are marketing through COVID-19

Through the darkness and uncertainty caused by the Coronavirus (COVID-19) that's now infected over 2,407,414 people world-wide (as of 20 April) we thought we’d we'd highlight the positive efforts of a few local and overseas brands who are bringing communities together during this time of uncertainty to inspire you.


Let’s all take a moment to acknowledge those brands getting involved with supporting the mental health of their communities. Australian shapewear brand, FIGUR have done just that! They have created a great awareness campaign to encourage us to stick together through this time through #wewillFIGURitout which aims to bring everyone together and support one another in this world crisis.

Followers are encouraged to share some love and light into the world by sharing tips, tricks, positivity and acts of kindness to remind everyone that it's ok to not be ok and we're all in this together.

"Helping one person may not change the world, but it could change the world for one person.

is the positive sentiment they've shared about the campaign on their page. Check out their Instagram feed for more on this great idea by clicking here.


With her beloved Rundle Street Store in the CBD of Adelaide temporarily closed to the general public due to the devastating impact Coronavirus on small businesses across the globe, Mim Harvey of clothing boutique, Harvey The Label (@harveyxseeker) has been using her skills and time to make face masks to donate for essential workers.

The great designs and material are also encouraged for all workers who have public interactions who want to brighten someone’s day and she's had the support of other great designers, like Jaimie Sortino who has donated his time to help produce the masks.

Here's what was mentioned on their website:

We can now sell our masks to those who want them but don't qualify for the donated masks. Due to the outpouring of support we are selling our cute handmade masks to support our cause and keep our essential workers protected.

1 mask purchase helps make 4 more masks that will be donated to essential face to face workers! All masks are reversible 2 print.

Due to fabric supplies we try our best to send your preferred mask selection, or a close design. Each mask is 100% cotton, 3ply with pleated accordion front with adjustable ties.

Please donate to making masks for essential workers! Since the close of my Rundle street store, I have decided to dedicate to making masks for local essential workers who have no choice but to go out in public. 

Donations will go directly to purchasing fabric and binding to make masks so I can continue to make them for those in need!

We appreciate your support right now! 

With over 500 masks now donated this has been a great initiative! Shop the designs or donate fabric by clicking here.


Many athletes and sporting clubs have had seasons delayed or currently suspended until further notice, here we see a a range of posts from the Geelong Football Club keeping the messages simple and to the point and sharing content that is relevant to people being at home and missing their team with flashbacks and content from their players.

Clubs are ensuring that they are keeping in touch with their community with to the point relevant information at the same time advising that they are keeping their athletes as a high priority. Keeping customers or members in the loop at this time is an important factor to maintaining the high level of service.


Major Italian fashion brand, Dolce and Gabbana, founded by Domenico Dolce and Stefano Gabbana are becoming unlikely Coronavirus heroes by using their brand to join forces with Humanitas University to research and clarify the responses of the immune system to Coronavirus.

In a joint statement they said,

"Even a very small gesture can have enormous significance. Supporting scientific research is a moral duty for us, we hope our contribution will help to solve this dramatic problem."

Click here for the full story.

These are just examples of many brands that are doing the best that they can and some research that may assist you during this unknown time.

You can see that there are a number of ways to help you market and continue to develop your brand at the same time supporting the research to reduce contamination.

Remember it is important to note that you should not give medical advice on COVID-19 but in turn use your platforms and brand for a sense of community and that we all need to support each other and show your are doing your part for everyone the best you can.

Lets all band together to keep us ALL SAFE and keep businesses OPEN.

Finally, if you're looking for some more inspiration, check out social media scheduling platform, Falcon's 17 of The Best Coronavirus-Related Social Media Posts to Inspire You.

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