• Philippa Crosthwaite

WHAT ARE HASHTAGS?

Let's talk Instagram Hashtags and how to use them!


With 95 million photos posted on Instagram everyday, #hashtags help the platform deliver the right posts to an interested audience in your topic. For example those with an interest in Shiraz would be more inclined to follow #WineWednesday or #Shiraz.


Our top tip for using hashtags on Instagram?


1. Use smaller-volume ones so you can compete to be seen in a smaller pool

2. Don’t use too many too frequently without a clear strategy in mind or they become pointless (Eg. #happy #superhappy #likeforlike #vomit) on posts

3. Only use hashtags when they add value or stimulate conversation, please don't use them when they're pointless

Contact us at The Brand Bar for help with your social media strategy today

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