top of page

Case Study: Bowen's Customs and Logistics

Bowen's Customs and Logistics Team Photo

Matthew Hughston, Peter Gasnier and Jason Packer from Bowen’s Customs and Logistics originally approached The Brand Bar wanting guidance on how they can refresh and modernise their brand and how they’re seen in the market.

A respected customs and logistics business in the industry with over 25 years experience, the company’s mission has always been to provide outstanding supply solutions to their clients and had primarily grown their business through word-of-mouth.

The Work:

After completing a "Discovery Session" with the team, we put together a full strategic marketing plan on how they could reach their marketing objectives. An achievable roadmap across a calendar year was implemented to guide their marketing activity which included a slow organic approach to build their brand over time including,

  • Brand refresh

  • Website overhaul

  • Channel optimisation

  • Ongoing Social media management

  • Content Days

  • Google positioning

Since working with Matt, Peter, Jase and the Bowen’s team we’ve been able to completely overhaul their look and feel and they recently added one of the world’s biggest retailers to their books who sighted they found Bowen’s through a simple Google search.


We modernised and tweaked the existing logo and provided full brand guidelines and applied the new branding across their stationery assets like business cards, letterheads and email signatures; we even created an animation of their logo with a GIF using the new logo to add more dimension to their branding.

Three Bowen's Customs and Logistics logo's all in circles
Bowens logo lock up


Providing a clean simple modern site with clear CTA was the main objective of the new website build. Taking into consideration current trends and competitor websites we were able to write and build a site that consolidated the wealth of information that was on the existing site and produce a website that was visually appealing and had a clear CTA and had opportunity to rank on Google with a SEO strategy post-launch.

Bowen's Customs and Logistics Homepage
Bowen's Custom and Logistics homepage


From here we were able to create a hit list for the photography and videography we needed to flesh out the rest of the website and utilising the photography arm of the business we did a photo shoot collecting content for both the new website and social media platforms ongoing post-website launch.

See example of one of the videos we shot and edited featuring Customs Manager, Matt Hughston on one of our first content days at Bowen's Customs and Logistics that has been used across their social platforms.

Ongoing Social Management:

Post website-launch we now implement ongoing organic social media management, a regular monthly newsletter and blogs to build awareness of Bowen’s Customs and Logistics and can’t wait to share what’s next with this great Australian business.


Image of Matthew Hughston
Matt Hughston

“We joined up with the Brand Bar in June 2021 - we went with a full brand overhaul including logo and website. Flip and her team were extremely professional and helped guide us throughvery unfamiliar territory. Included in our website overhaul TBB conducted content days taking videos and professional headshots of all our staff, Caroline was amazing at bringing the best out of our camera shy staff.

We also have content released on multiple platforms including a monthly newsletter. Jade has been exceptional at turning our normally boring industry news into great content.

Since joining forces we have noticed an increase in website traffic which has lead to new business and one really large account.

We could not be happier with the Brand Bar and would fully recommend them for your marketing needs”

- Matthew Hughston.

Who is The Brand Bar?

We are a full-service marketing and communications agency and understand time is a valuable resource. We can do a full marketing review of your strategy on your behalf and make necessary recommendations for you to achieve your goals.

We can even implement it on your behalf via a project or monthly retainer arrangement, book a FREE Discovery session and let's chat today at .

Subscribe to The Alliance by The Brand Bar

Sharing what we know, to help your business grow. Get ahead with all the latest marketing, branding and social media news, strategy tips and industry insights delivered straight to your inbox, subscribe here.

The Brand Bar Pty Ltd

Phone: +61 433 092 611

43 views0 comments

Recent Posts

See All