Easter is a great opportunity for businesses to attract customers and boost sales with an effective marketing campaign. Marketing during holiday’s is all about connecting with your customers when they are at their happiest. Your strategy should be about honouring holiday traditions to help them celebrate while uplifting your sales and revenue.
Here are some cheap tips to help you maximise your Easter marketing efforts in the cheapest way:
1. Victory loves preparation - plan ahead to maximise the opportunity
Start planning your Easter marketing campaign early to create a comprehensive and more “omni-channel” marketing approach that reaches your business objectives. Who are you trying to target? Where will they be online and at what times? What are they looking for over the Easter break and what will help them convert?
2. Social media is free - how will your leverage your social media platforms?
Social media is a powerful tool to reach out to your target audience and it’s free to use. Increase your reach of your content by using Easter-themed content such as blog posts, videos, infographics and hashtags to attract and engage your followers. Giveaways to boost followers on social media over Easter is a great thing to consider!
3. Easter Packages and Promotions
Consider offering an Easter style promotion to your audience to attract new customers or re-invigorate your existing database. Consider adding value with a gift with purchase, a discount or free shipping. Make sure to highlight these promotions prominently on your website with a pop-up and publish them on your social media channels you could pin the offer to the top of your Instagram page or change your cover photo on Facebook.
4. Use Email Marketing
Email marketing is another cost-effective way to reach out to your customers. Send out Easter-themed newsletters and promotional emails to keep your customers engaged, personalise your emails to make it more targeted to what your audience wants to see.
Partner with other businesses to cross-promote your products or services. This could include offering joint promotions, hosting events together, or collaborating on social media campaigns, there’s a great collaborator function on Reels now that will help you reach each others audience with your social media content.
By following these tips, you can maximise your Easter marketing efforts and engage with your target audience effectively. Happy Easter!
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Written by Philippa Crosthwaite
The Brand Bar Pty Ltd