Valentine’s Day is a perfect opportunity for businesses to leverage a global day of love into helping connect with their customers and increase sales. Here are our top five marketing tips for your business this Valentine's Day:
1. Create products or services with a Valentine's Day theme.
Offering special promotions or limited edition products within a period of time around the day can generate more sales. For example, a bakery offering heart-shaped cookies or a spa offering a discount on couples massages for a limited time would work well!
2. Using social media to its full potential to promote your Valentine's Day specials!
Platforms such as Instagram, TikTok, Facebook, Twitter and LinkedIn are all great outlets to reach a larger audience with minimal effort. Additionally, encouraging customers to share their experiences with their friends on the platforms helps create organic engagement.
3. Utilising gift cards or packages
Another great way to make the most of Valentine’s Day for your business is through the use of gift cards and packages. Promoting the purchasing of gift cards or enticing the buying of a ‘package’ deal (that includes multiple of your products or services) are just two of many ways you can benefit.
4. Host a Valentine's Day event
There’s plenty of reasons to celebrate the extra sales you can make on Valentine's Day, so why not host an event! This could be in the form of a workshop, class or even a themed party. Aside from the extra sale opportunity, it’s also a great way to connect with your customers to create a memorable experience.
5. Partnering with other businesses
Collaborating with another business (or multiple) is a great way to expand the reach and sales of both you and your new partner. Specifically, partnering with a local florist or restaurant could be a great way to jump into a new audience who you can extend your marketing towards. In other words, it’s a win-win for all businesses who collaborate, and creates a unique offer for customers.
Five marketing tips for your business this Valentine's Day'
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Written by Will Faulkner
The Brand Bar Pty Ltd
+61 433 092 611