Alliance By The Brand Bar Podcast Episode 1: Decoding Digital Ads

Alliance By The Brand Bar Podcast Episode 1: Decoding Digital Ads

Welcome to our brand new podcast, The Alliance By The Brand Bar. Our first episode is "Decoding Digital Ads" with guest, James Polidoras, CEO and Founder of The Compilator and a marketing expert with over 20 years of industry experience working with various agencies and companies, including Google.

Before founding The Compilator, James built a successful career as a video producer for corporations, performing artists and TV and film studios, a craft he continues to this day. Now specialising in consulting and paid media services (Google Ads, Paid Social Media & Programmatic Media), James helps businesses improve customer experience and achieve their goals through a deep understanding of their target audience. In this episode, we discuss the key elements of a high-performing ad campaign, common challenges and mistakes businesses make in digital advertising, the future of AI in marketing and various practical tips that you can apply to your own digital ad strategy today.

Listen to Episode 1 of The Alliance By The Brand Bar #0001 here

Resources:

Please find the resources mentioned in this podcast below:

If you are running or planning to run Google Ads, having the right resources and knowing how to calculate your budget effectively can make a real difference to your results.

In our latest podcast episode with James Polidoras from The Compilator, we break down what actually makes a paid ads campaign perform. From strategy insights to creative execution, James shares practical tips that pair perfectly with the resources and tools below.

Go To Resources for Google Ads Benchmarks and Insights

• Google Ads Industry Benchmarks — up to date statistics on click through rates (CTR), cost per click (CPC), conversion rates and more, broken down by industry

• Other Recommended Sites:

  • Search Engine Journal

  • Search Engine Land

Both platforms offer valuable articles, case studies and strategy guides to help keep your campaigns sharp and up to date.

Quick Guide: How to Calculate Your Google Ads Budget

Not sure how to work out your daily or monthly spend? Here is a simple formula:

• If you know your monthly budget:For example, if your budget is $1,000 per month, divide that by 30.4 (the average number of days in a month).$1,000 ÷ 30.4 = $32.89 per day

• If you know your daily budget:Multiply your daily spend by 30.4 to calculate the monthly budget.For instance, $50 per day x 30.4 = $1,520 per month

This method helps keep your spend consistent throughout the month.

Ready to Take Action?

If you are looking to launch or optimise a Google Ads campaign, or want more clarity around your digital strategy, we are here to help.

Get in touch today to discuss your goals and how we can support your business growth through smart, effective advertising.

And if you have not yet, make sure to check out our full chat with James Polidoras on The Alliance by The Brand Bar for even more paid ads insights here: Listen to Episode 1 of The Alliance By The Brand Bar #0001 here