Case Study: The Ultimate Cricket Experience at Lords | Taverners

TBB & TBB Sport division assist in delivery of $28k raised for Taverners campaign

Raising $16M for over 36 years, Taverners Australia has supported sports for various groups, including the deaf, blind, intellectually impaired, indigenous, and young girls, with a focus on cricket, providing a sporting chance for active participation.

“We are proud of the legacy by providing financial support directly to these groups to allow them to actively participate in cricket, generally at a grass roots level with a determination to continue the growth of Taverners across the country,” said John Jeffreys, Chair.

At TBB Sport, alongside The Brand Bar marketing division, we worked with the Taverners during May as they embraced the opportunities available with an improved digital presence for growth of profile, connection, fundraising and member satisfaction.

With the vision to be the premier cricket-based charity in Australia, supporting those less able in the community to improve their lives by sporting participation and inclusion, we activated “The Ultimate Cricket Experience at Lords” together.

The campaign in supporting the Taverners Australia raffle, raised more than $28K from the community helping us in continuing to Give A Sporting Chance to young Australians with disability.

Hearty congratulations to Sanjay Gidwani from Strathfield, NSW the winner of the Ultimate Cricket Experience at Lords for the WTC Final, supported by Qantas and Cricket Australia.

Winning the prize “is going to be incredible because we get to watch the Aussies smash the South Africans and become world champions at Lords. The Home of Cricket! As an added bonus, I'm officially the world's best husband because my wife has never been to Europe and dreamed of travelling to Europe for her honeymoon,” said Sanjay.

The Brand Bar Pty Ltd

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