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Case Study: Chop Out Media

A black graphic overlayed with Chop Out Media logos

An image of David Franklin, Richard Reid and Sam Behrens at the Chop Out Media Launch
David Franklin, Richard Reid and Sam Behrens at the Chop Out Media Launch

The Brand Bar was approached by the legendary landscaper and long time client, Dave Franklin along with his partners, Sam Behrens of North Light Production and Yasmin Afoa to bring their idea of a new raw progressive production, PR and Talent Agency, Chop Out Media come to life.

With a team of videographers, editors, directors, producers, public relations experts and business brand developers, Chop Out aims to communicate positive messages to influence audiences and generate media coverage on all platforms. Bring a story to life through the eyes of the lens with gusto and unpredictability.

The Chop Out Media Brief:

"Develop branding with a Sumo Wrestler holding a clapper board as the face."

What we did:


  • Worked with Blake Fullwood on our Design Project Team and developed a logo reflective of the team's objectives.

  • Developed a Style Guide that could be rolled out across their marketing collateral

  • Created a brand kit and various Canva templates and icons for them to use ongoing using their Style Guide


  • Created a mobile and desktop website reflective of their goals and objectives.

  • Secured their domain

  • Set up their domain management system and email addresses.

Email Marketing

  • Set up their email marketing platform and created templates for them to work with ongoing and put together and sent their first e-news.

Chop Out Media E-News Template
Chop Out Media E-News


We headed to Hotel Ravesis in Bondi Beach to celebrate their launch with their team and see the brand come to life. Check out more from their launch here.

We are working with the Chop Out Media team to add more content to their website, templates for them to use and look forward to seeing the Chop Out Media team soar as they continue to announce new talent, partnerships and production projects.

Who is The Brand Bar?

We are a full-service marketing and communications agency and understand time is a valuable resource. We can do a full marketing review of your strategy on your behalf and make necessary recommendations for you to achieve your goals.

We can even implement it on your behalf via a project or monthly retainer arrangement, book a FREE Discovery session and let's chat today at

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The Brand Bar Pty Ltd

Phone: +61 433 092 611

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